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Privacy policy

Last updated: October 9, 2026

Red Ants Pants ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our website at https://www.redantspants.com (the "Site"), purchase our products, subscribe to our communications, or otherwise interact with us (collectively, the "Services").

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, or legal obligations. When we make changes, we will update the "Last updated" date above and post the revised policy on our Site.

2. Personal Information We Collect

We collect personal information from you, automatically through your interaction with our Services, and from certain third-party service providers.

Information You Provide Directly

This may include:

  • Contact information, such as your name, email address, mailing address, and phone number.

  • Order and payment information, such as billing and shipping addresses, payment confirmations, and purchase history.

  • Account information, such as login credentials and account preferences.

  • Shopping information, including products you view, add to your cart, save, or purchase.

  • Loyalty program information, referrals, gift cards, and product reviews.

  • Customer support communications and other information you voluntarily provide.

  • Marketing preferences, including whether you have consented to receive emails or text messages from Red Ants Pants.

Information Collected Automatically

When you visit our Site, we may collect:

  • Device and browser information.

  • IP address and approximate geographic location.

  • Website activity, pages viewed, and products browsed.

  • Shopping cart activity and checkout interactions.

  • Information collected through cookies, pixels, and similar tracking technologies.

Information From Third Parties

We may receive information from service providers that help us operate our business, including Shopify, payment processors, shipping partners, analytics providers, and marketing technology providers such as Klaviyo.

We handle this information in accordance with this Privacy Policy and applicable law.

3. How We Use Your Personal Information

We use personal information for legitimate business purposes, including:

Providing Products and Services

To process payments, fulfill orders, arrange shipping, manage accounts, process returns and exchanges, and provide customer service.

Marketing and Advertising

To communicate about products, promotions, new releases, special offers, events, and other Red Ants Pants news through email, text messages, postal mail, or online advertisements, as permitted by applicable law and your communication preferences.

Personalizing Your Experience

To understand shopping preferences, improve product recommendations, and provide more relevant website content.

Website Analytics and Improvements

To measure website performance, improve functionality, analyze shopping behavior, and enhance our products and services.

Security and Fraud Prevention

To protect our customers, detect fraudulent activity, prevent unauthorized transactions, and maintain the security of our Services.

Legal Compliance

To comply with applicable laws, respond to lawful requests, and protect our rights and the rights of others.

4. SMS Marketing, Mobile Information, and Consent

Red Ants Pants offers an optional SMS marketing program through which customers may receive text messages about product launches, promotions, special offers, restocks, and other company updates.

We may also send order-related notifications or shopping cart reminders where appropriate consent has been obtained.

SMS Consent

By voluntarily subscribing to our SMS program, you consent to receive text messages from Red Ants Pants at the mobile number you provide, consistent with the consent disclosures presented when you subscribe.

  • Participation in our SMS program is voluntary.

  • Consent to receive marketing text messages is not a condition of purchasing any goods or services.

  • Message frequency may vary.

  • Message and data rates may apply.

  • You may opt out at any time by replying STOP to a text message.

  • You may reply HELP for assistance or contact info@redantspants.com.

Mobile Information and SMS Data Privacy

No mobile information, including mobile phone numbers collected for SMS marketing, will be shared with third parties or affiliates for their own marketing or promotional purposes.

We will not sell, rent, trade, or otherwise disclose SMS opt-in information or consent status to third parties for their independent marketing or promotional activities.

SMS opt-in data and consent information will not be shared with any third party for purposes unrelated to providing the Red Ants Pants messaging program.

We may share mobile information, including SMS opt-in data and consent status, with trusted service providers that assist us in delivering and operating our messaging services, including Klaviyo, messaging platforms, telecommunications providers, and other vendors involved in text message delivery and management.

These service providers receive information only as necessary to perform services on our behalf and are not authorized to use SMS consent information for their own independent marketing purposes.

SMS Abandoned Cart Reminders

Our website may use cookies, pixels, and similar technologies to track items added to a shopping cart, including when a shopper leaves the website without completing a purchase.

When a customer has provided the necessary SMS consent, this information may be used to send shopping cart reminder messages by text.

Customers may opt out of these messages at any time by replying STOP.

SMS Privacy Protections Apply Throughout This Policy

Notwithstanding any other provision in this Privacy Policy concerning the disclosure, sale, or sharing of personal information, SMS opt-in data and consent status are excluded from disclosures to third parties or affiliates for their own marketing or promotional purposes.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to improve website functionality, remember preferences, analyze visitor activity, and provide relevant advertising.

Our Site is powered by Shopify. You can learn more about Shopify's cookie practices at https://www.shopify.com/legal/cookies.

We may also use third-party analytics and advertising technologies to measure marketing effectiveness and deliver relevant advertisements.

Most web browsers allow you to manage, restrict, or disable cookies. Disabling cookies may affect certain website features and functionality.

Global Privacy Control

Our website recognizes Global Privacy Control (GPC) signals where required by applicable law.

When we receive a qualifying GPC signal, we will treat it as a request to opt out of certain sharing or targeted advertising activities for the associated browser or device. Where we can associate the device with an identifiable customer account, we may apply that preference to the account as appropriate.

More information is available at https://globalprivacycontrol.org/.

Other than GPC, we do not currently recognize other browser-based Do Not Track signals.

6. How We Share Personal Information

We may disclose certain personal information to trusted third parties when reasonably necessary to operate our business, provide our Services, or conduct lawful advertising activities.

These parties may include:

Service Providers

Companies that provide website hosting, ecommerce services, payment processing, shipping, customer support, analytics, cloud storage, and other operational services.

Marketing and Advertising Partners

Companies that help us deliver relevant advertisements, measure advertising performance, and improve our marketing efforts.

Certain information may be shared with these partners in accordance with applicable privacy laws and customer preferences.

Business Affiliates

Entities within our corporate group, where applicable, for legitimate business and operational purposes.

Legal and Business Requirements

We may disclose information when required by law, in response to lawful legal processes, to protect our rights, or in connection with a merger, acquisition, reorganization, or similar business transaction, subject to applicable privacy protections.

Customer-Directed Disclosures

We may share information when you specifically request or authorize us to do so.

Important Exception for SMS Information

The disclosures described in this section do not authorize sharing SMS opt-in data or consent status with third parties or affiliates for their own marketing or promotional purposes.

We do not sell or share SMS opt-in data, mobile phone numbers collected for SMS marketing, or SMS consent status for independent third-party advertising or promotional activities.

SMS-related information may be provided to trusted service providers solely as necessary to operate and deliver our messaging program, or as otherwise required by applicable law.

7. Categories of Personal Information Disclosed

Depending on your interactions with Red Ants Pants, we may disclose the following categories of personal information for the business purposes described in this policy:

  • Identifiers, such as name, email address, mailing address, and certain contact details.

  • Commercial information, such as purchase history, order details, and shopping activity.

  • Account and customer service information.

  • Internet and electronic network activity, including website usage data.

  • Approximate geolocation information derived from IP addresses or technical measures.

Recipients may include ecommerce providers, payment processors, fulfillment companies, analytics providers, advertising partners, and other service providers.

Some advertising-related disclosures may constitute a "sale" or "sharing" of personal information under applicable state privacy laws, even when no money is exchanged. Where required by law, we provide applicable opt-out rights.

SMS opt-in information and consent status are expressly excluded from any sale or sharing for third-party marketing or advertising purposes.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about individuals except as permitted by applicable law.

8. User-Generated Content

Our Site may allow customers to submit reviews, testimonials, or other content.

Content you voluntarily publish in public areas of the Site may be visible to other visitors.

Please avoid including sensitive personal information in publicly accessible content.

We cannot control how other individuals use information you voluntarily make public.

9. Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms.

We are not responsible for the privacy practices, content, or security of websites we do not own or control.

We encourage you to review the privacy policies of third-party websites before providing personal information.

10. Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable laws.

If you believe a child has provided us with personal information, please contact us at info@redantspants.com so we can review and address the matter.

We do not knowingly sell or share personal information of individuals under 16 years of age.

11. Data Security

We take reasonable administrative, technical, and organizational measures to protect the personal information we collect.

However, no electronic transmission or storage system can be guaranteed completely secure.

We encourage customers to use secure connections, protect account credentials, and avoid sharing sensitive information through unsecured communication channels.

12. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our products and services.

  • Maintain customer accounts and order records.

  • Fulfill contractual obligations.

  • Comply with legal and regulatory requirements.

  • Resolve disputes and enforce agreements.

  • Support legitimate business purposes.

Retention periods vary depending on the type of information and the reason for which it was collected.

13. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include:

  • Right to Access: Request information about the personal data we maintain about you.

  • Right to Delete: Request deletion of certain personal information.

  • Right to Correct: Request correction of inaccurate personal information.

  • Right to Data Portability: Request a copy of certain personal information in a portable format.

  • Right to Restrict Processing: Request restrictions on certain uses of your personal information.

  • Right to Withdraw Consent: Withdraw previously provided consent when processing is based on consent.

  • Right to Opt Out: Opt out of certain sales, sharing, targeted advertising, or marketing communications where applicable.

  • Right to Appeal: Appeal certain decisions regarding privacy requests when permitted by law.

Email Marketing Preferences

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing emails.

SMS Marketing Preferences

You may withdraw consent to receive marketing text messages at any time by replying STOP to any Red Ants Pants marketing text message.

Opting out of promotional messages does not necessarily prevent us from sending essential, non-promotional communications when otherwise legally permitted.

Privacy Requests

You may exercise applicable privacy rights by contacting us at info@redantspants.com.

We may request information to verify your identity before processing certain privacy requests.

We will not discriminate against you for exercising your privacy rights.

14. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than the country where you reside.

When required by applicable law, we use recognized safeguards for international transfers, including appropriate contractual protections.

For transfers from the European Economic Area or the United Kingdom, these may include approved Standard Contractual Clauses or other legally recognized transfer mechanisms.

15. Complaints and Questions

If you have questions, concerns, or complaints regarding our privacy practices, please contact us.

We will make reasonable efforts to respond in accordance with applicable law.

Depending on your jurisdiction, you may also have the right to contact a relevant data protection authority or regulatory body.

16. Contact Us

Red Ants Pants

Email: info@redantspants.com

Mailing Address:

PO Box 690

White Sulphur Springs, MT 59645

United States

Website: https://www.redantspants.com

For questions regarding SMS marketing or to request assistance with our text messaging program, contact info@redantspants.com or reply HELP to a message from our SMS program.