“As we’re heading into the holiday season for retail we decided to collaborate with some other small business owner friends,” said Sarah Calhoun, owner of Red Ants Pants. “It adds a whole ‘nother avenue of foot traffic that obviously we don’t have in really rural Montana.”
Calhoun said she has been approached by large digital retailers to carry Red Ants Pants, but chose to support other small businesses this holiday season instead.
“We’d rather keep things in the small business realm where we can support communities,” said Calhoun.